Fresh Produce Branding loves oranges



... SO ARE WE.

Fresh Produce Branding is passionate about fresh produce. With over 40 years of combined experience working with fresh produce companies around the world, we pride ourselves on speaking fluent “fresh” and deeply understanding your needs.


We have an outstanding track record of success helping fresh produce companies with their brand challenges and have won industry awards and recognition for our work.


We work virtually and globally, providing advice, expertise and solutions no matter where you are or what you grow.


To date, we have worked with companies in North America, South America, South Africa, New Zealand, Australia, Europe, China, SE Asia, Saudi Arabia and the Middle East. We have done extensive work in China helping exporters successfully localize and find success.



Fresh Produce Branding Chief Brand Strategist Lisa Cork

Lisa Cork: Partner and Chief Brand Strategist

“I’m driven by possibility thinking and unleashing people, in brands, in clients.”

Lisa Cork’s name is synonymous with fresh produce branding. She is a powerhouse of experience, knowledge and a true strategic thinker. Three decades of working globally with produce companies and industry-leading brands have positioned Lisa as the ‘go-to’ strategist for fresh produce branding. Give Lisa a brand challenge and she will give you both a killer smile and a solution that drives double-digit growth.


Lisa is the creator of the ‘Eat Smart’ brand, the first consumer-centric brand in fresh produce. She is the winner of the Australia-NZ Produce Marketing Association Marketer of the Year Award. She is a director of the Produce Marketing Association, a regular industry magazine columnist and a sought after speaker, workshop presenter and coach. When not working and not locked down, Lisa loves to travel and summit mountains in exotic locations.

Fresh Produce Branding Chief Strategist Gianni

Gianni Russo: Partner and Chief Creative Strategist


“We grow brands. That’s what we do.”


Creative, innovative and known for keeping things clean, simple and fluid, Gianni is a creative strategist with 30 years of brand experience across fresh produce and FMCG. A leader and craftsman with the portfolio to show for it, Gianni works across all aspects of strategy and creative, including identity, brand expression, integrated marketing campaigns, print, online, and interface communications. A champion of both design and good client relations, Gianni is a spearhead of strategic brand storytelling, creating the kind of work that achieves both business objectives and creative recognition. Gianni was a principal member of the Zespri design team at brand launch and facilitated their successful global brand positioning workshops. He brings clarity to strategy using powerful and emotive storytelling, always ensuring a brand strategy is aligned to deliver business success. Gianni has been creative director of both large and boutique branding studios. When not working, he loves to explore nature,cook and visit art galleries.