WORKSHOPS &
STRATEGY
For those wanting deeper discussion and analysis, our brand strategy workshops deep dive into your brand challenges, providing clarity and guidance.
FreshDiscovery™ Workshop
What: A brainstorming session to discuss ideas and opportunities.
Why: Developing a new brand? Want to get a second opinion and brainstorm? Then this is the workshop for you.
What’s included: A 2-hour online workshop.
Outcome:
-Validate/review your current thinking
- Evaluate and discuss new ideas.
Investment: USD$1,500
BrandClarity™ Workshop
What: Business and Brand Analysis
Why: Discuss your brand strategy. Discuss your business and brand alignment.
What’s included: A 6-hour online workshop (split across 2-3 sessions), including: stakeholder research, analysis of business strategy, SWOT analysis, target market, channels, competitor analysis and brand strategy and brand creative reviews.
Outcome:
- Comprehensive review of business and brand strategy alignment.
Investment: USD$4,000
FreshInsights™ Workshop
What: Complete Business, Brand and Brand Positioning Workshop
Why: Is your brand positioned differently/uniquely vs your competitors? Are you targeting the right people with the right messages? Is your business and brand strategy aligned for success?
What’s included: 9 hour workshop, including “BrandClarity™ Workshop” + business situation analysis (acquisition, new products), future vision, target market, growth strategy/acquisition strategy, competitor matrix, customer segmentation, brand strategy, brand positioning and brand messaging. Our most comprehensive workshop offer.
Outcome:
-Strategic Framework for Brand / Rebrand
-Brand / Rebrand Needs Analysis / Options
Investment: POA