SUCCESS STORIES:

MAKING A DIFFERENCE

TO COMPANIES WHO MAKE A DIFFERENCE

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John Paap, Brand Manager, Jac Vandenberg Inc:

 

“Going through a rebrand or line extension can be an expensive process – and getting it right is critical. This is why we engaged with Lisa Cork. Having a branding expert on our side, evaluating our ideas, challenging our assumptions and providing guidance and insights on pack design and pack communications ensured we had a successful outcome for our new product range branding. I highly recommended Lisa – she is fast, efficient, and an expert at what she does, and she is on your side ensuring you achieve maximum success.”

Clive Garrett, Marketing Manager, ZZ2:

 

“Thanks again for your most valuable contribution in helping us with our branding strategy. We all immensely enjoyed your visit. We all found the workshop stimulating, informative and most importantly with a clear direction to follow. None of us are scared of change as it is part of our company culture, but we were afraid that you might want to turn the apple cart on its head. To our joy, you guided us to simplify our branding and the move from a hybrid system to a branded house was a relief for everyone. Once again, thank you for all your hard work.”

Zoe Dichiera, Co-Owner, Borderland Farms:

 

“Lisa is highly creative and not afraid to revolutionize a category. She understands the needs and expectations of growers, consumers and distributors and the dynamics that connect them. Lisa is insightful and visionary,

but most important she truly cares about delivering beyond the expectations of her clients.”

Joe Kosareff, CEO, JK Farming:

 

“Working with Lisa, even across the miles, was easy. She was strategic, clever and innovative and took charge of the whole process, enabling me to get on with growing. My bottom line has benefitted from her strategy work already.”

Fresh Produce Branding loves orange

Marie Dawkins, Former CEO, Summerfruit New Zealand:

" ‘Sharp, astute and able to quickly cut through the clutter’, this is why we contracted Lisa Cork for the second time to help Summerfruit NZ with our four year strategic planning process. Lisa has an uncanny ability to take complicated ideas and break them down into meaningful chunks – and then order these chunks in a way that provides a clear process for achievement. We have found the clarity of her thinking as part of our strategic planning has helped us achieve more as an organization. As a specialist fresh produce marketer herself, Lisa brings added depth to the strategic process. Able to wear multiple hats in addition to being the facilitator, she often provides marketing insight the Senior Leadership Team and Board finds valuable. I would highly recommend Lisa for any organization looking for a smart and efficient strategic planning process with clear, tangible outcomes. We love working with her.”